Legal · Last updated: November 12, 2026
Cookie Policy.
What are cookies and similar technologies?
Cookies are small files or identifiers that are stored on or read from the user’s device. This policy also covers functionally similar technologies, such as local storage, measurement tags and certain third-party resources that collect browsing data.
Categories of technologies
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Necessary: they enable the basic operation, protection and maintenance of the website and remember the user's privacy choice. They are not used for advertising and do not require consent where legally exempt.
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Analytics: they help us understand how the website works and is used, through Google Analytics. They are activated only if the user accepts them; if the user rejects them, no Google service is loaded and no data is sent.
Google Tag Manager is a tag management tool; its presence alone does not mean that specific cookies are created. The tags configured in its container, however, may trigger processing and must respect the consent choices.
Cookie and technology inventory
The table below lists the cookies and technologies used on the website, checked before and after accepting or rejecting consent.
| Name / technology | Provider and purpose | Duration / status |
|---|---|---|
| pll_language First-party cookie (HTTP) | Technical (necessary). Domain: efairmarkets.earth. Controller: EMFF (set by the Polylang multilingual plugin). Purpose: remember the website language (Spanish or English) to display pages in that language. | 1 year. Set on the first visit, before any choice is made; exempt from consent. Active. |
| emff_lang First-party cookie (JavaScript) | Technical (necessary). Domain: efairmarkets.earth. Controller: EMFF. Purpose: remember the user's browsing language and the language chosen in the ES / EN switcher. | 1 year. Set on the first visit with the page language and updated when the switcher is used. Exempt from consent. Active. |
| emff_consent_v1 Browser local storage (localStorage) | Technical (necessary). Domain: efairmarkets.earth. Controller: EMFF (the website's own cookie notice). Purpose: store the user's cookie choice (accept, reject or customize) and its date. | 12 months. Created when the user accepts, rejects or saves settings. After this period, consent is requested again. Active. |
| Google Tag Manager (GTM-T6PFKJDH) Third-party script | Analytics. Domain: www.googletagmanager.com. Provider: Google Ireland Ltd. / Google LLC. Purpose: tag manager that loads the measurement tools. It does not set cookies by itself. | Not applicable (stores no cookies). Loaded only after analytics cookies are accepted; if they are rejected, it is not loaded. Active. |
| _ga and _ga_<ID> Google Analytics 4 cookies | Analytics. Domain: .efairmarkets.earth (first-party cookies set by Google). Provider: Google Ireland Ltd. / Google LLC. Purpose: distinguish visitors and sessions to produce aggregate usage statistics. | 2 years. Set only if the user accepts analytics cookies; if the user rejects them, they are not set. |
| wordpress_[hash], wordpress_logged_in_[hash], wordpress_test_cookie, wp-settings-1, wp-settings-time-1 First-party cookies | Technical (necessary). Domain: efairmarkets.earth. Controller: EMFF (WordPress). Purpose: log in to the administration panel and remember its preferences. | Session, or 14 days with “Remember me”; wp-settings, 1 year. Only for people who log in to the administration panel; not set for website visitors. |
Links to the LinkedIn and YouTube profiles open on those platforms and do not set cookies through this website.
Consent and settings
As a safeguard adopted by EMFF for non-necessary categories, the consent manager offers visible options to accept, reject or customize before they are activated. Prior consent will apply whenever the relevant rules require it, and no boxes will be pre-checked.
Google Analytics runs in Google’s basic consent mode: until the user accepts analytics cookies, no Google tag is loaded and no data is sent.
Users may change or withdraw their choice at any time through the permanent “Cookie settings” link in the footer. Withdrawing consent prevents further activation of the processing that depends on it; cookies already stored will be handled technically within the website’s control and the browser’s options.
Consent will be recorded only to the extent necessary to prove and respect the user’s preference. The preference is stored for 12 months; after that period, consent is requested again.
Transfers and providers
The use of Google Analytics may involve processing by entities located inside and outside Switzerland and the European Economic Area. For the recipients and applicable safeguards, see the Privacy Policy and the notices published by the providers:
In Switzerland, Article 45c of the Telecommunications Act requires users to be informed of the use and purpose of technologies that store or access information on their device and of their right to object; the processing of personal data is also governed by the FADP. Where European or Spanish cookie rules apply, their additional requirements will be observed, including any prior consent required. International data flows are described in the Privacy Policy.
Browser settings and updates
Users can also delete or block cookies in their browser’s privacy settings. Disabling certain necessary technologies may affect how the website works or prevent the consent preference from being remembered.
EMFF will update this policy when the technologies used, their purposes or the applicable rules change. The date of the current version is shown at the top of the page.